• Who is Anna Verloren van Themaat
A Cape Town based Stylist and Art Director, I began knitting about a six years ago. To my surprise, people liked what I made. Seeing potential, enjoying every stitch I knitted and every zany idea I was inspired to produce, I grew my evening knitting hobby into a little business called Wolmer. Named after the suburb in Pretoria where I grew up.
• A uniquely Wolmer work ethic
I have three things needed to create jobs: design, skill and needles. My inspired knitters can knit at home and look after their kids at the same time. This also creates feelings of accomplishment and a new sense of self-worth among these amazing women.
• A feel for design
The way things feel is very important to me. Only the best locally produced, organically dyed, 100% cotton and bamboo yarn is used to create my products. The combination of material and production makes Wolmer a socially responsible brand, leaving behind a better planet for your children.
I handcraft and personally design every item carrying the Wolmer tag, overseeing all the ladies’ knitting. My use of colour, texture, combination stitches and design is contemporary. I keep in mind what makes so many people think of knitting as tired and ugly, so that I can do the opposite. I look at new ways of constructing everyday products with the hope of recontextualising them.